The conversation becomes more focused on how weird or wacky the ads are, and how that weird nature gets people to download the games they advertise. I am by no means the first person to write an article about mobile game advertisements, but I have noticed a pattern of how mobile game ads are discussed. Typically, the ads come in between levels–levels which strongly encourage players to manually view ads about other games to gain rewards that will help them make progress in other games. They even pop up inside other mobile games. Mobile game advertisements are everywhere, from unskippable commercials on Youtube to seemingly unavoidable pop-up ads they are seemingly inescapable. Nowhere is this more apparent than mobile game ads. They have been around since the invention of advertising itself and, thanks to new technology, have evolved to invade every part of the internet. False advertisements, or the act of using purposefully or unintentionally misleading advertisements to sell a product, are nothing new.
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